Sunday, July 29, 2018

Ubex

Image result for ubex

Many financial experts concur with the fact that Blockchain technology has the potential to solve many of the key issues that currently exist within the world of online advertising. From a more technical angle, we can see that in the year 2018, the digital advertising market raked in a total of $223.74 billion, with intermediaries taking away almost 75% of all investments. With such startling figures in front of us, it doesn't take a rocket scientist to see that this revenue model is extremely skewed and needs to be replaced with one that is more fair and sustainable.


What Is Ubex?

UBEX is an advertising platform that aims to target users more effectively by using machine learning in order to optimize ad placement and ad content. Furthermore, the organization aims to leverage blockchain technology, more specifically smart contracts, in order to implement a payment mechanism more sophisticated than existing models such as the pay-per-click model, which is susceptible to fraudulent activity. User information will be purchased from publishers in order to train the neural network model. UBEX tokens are used as a means of exchange within the platform.


Some of the key aspects of Ubex include:

The Ubex Wallet

The UBEX Token will act as a payment unit on the Ubex platform. The need for an ICO Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account. Crediting is possible only on condition that the account holder has established the size of the quota and only from the address to which the quota is issued, otherwise the funds cannot be credited.

Unique Platform

While “traditional fraud detection systems” are usually designed to look into certain aspects of data misappropriation, Ubex security protocol is designed to have full access to the entire blockchain. As a result of this, there is constant surveillance of data such as advertising databases, user logs, ad images, so as to help eliminate any issues of fraudulence.

Novelties

The platform has a neural network that evaluates the interest of users, calculates the likelihood of targeted actions for all advertiser offers, and chooses the most suitable advertisement, maximizing the targeting of advertising and the economic efficiency for advertisers
Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.

 

What problems that UBEX aims to solve?


Ubex believes  advertisers,  publishers and  users,  the three participants in the global advertising ecosystem  are facing various problems with today’s advertising systems, including:

Advertisers

  • Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales
  • Difficulty in figuring out all available advertising channels, leading to higher overhead expenses and the need to hire additional staff
  • Ineffectiveness in certain advertising channels, with the ineffectiveness only becoming apparent after the budget has been spent

Publishers

  • Struggle to find advertisers to fill advertising slots
  • Face low earnings and the inability to forecast future payments from advertisers
  • Payment delays and non-payments from dishonest or low-quality advertisers

Users

  • Irrelevant or annoying advertisements
  • Overpayment for products and services due to multiple intermediaries and high commissions
  • High risks due to the use of coercive advertising methods by scammers

TEAM

I could easily say that the UBEX team is equiped with experience and some of them are already in the crypto sphere for quite a while now and did successfully launched their own projects.





PARTNERS



TOKENOMICS

Ticker: UBEX
Token type: ERC20
ICO Token Price: 1 UBEX = 0.0049 USD (0.00001 ETH)
Hardcap: (24,000 ETH)
Total Tokens: 4,000,000,000 UBEX
Available for Token Sale: 72%
Min/Max Personal Cap: 0.01 ETH (or equivalent) / no limit
Accepts: ETH, BTC, LTC
Soft Cap: 4,000ETH
Hard Cap: 24,000ETH
Warning : This is not an investment advice
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CREATOR
aervin11

https://bitcointalk.org/index.php?action=profile;u=1196880
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